Translating data into meaningful, actionable stories.

ARCTRN applies a humanity-centred approach to uncovering the human stories and actionable insights inherent in data so that we may expand our relationship with information, our understanding and experience of it — informing business and inspiring change in everyday life.

**A new way of seeing information that would otherwise remain unseen.**

We create a connection between people and data. Leveraging the discipline of data visualization, we harness data — commonly represented in tabular reports or overly simplified charts — to empower participation in and the understanding of that data. This encourages a shift toward analytically driven businesses, where users can explore data in various forms of graphical representation, revealing insights and delivering greater understanding.

Graphic Information Design (GID)

The objective is to distill complex data sets into understandable information communications, which increases participant engagement and supports an actionable response.

Behaviour Interaction Design (BID)

The aim is to identify the core motivational factors within a dataset using interactive tools. This information is then used to gradually influence the audience in a phased approach and introduce gentle changes in behaviour.

Realtime Experience Design (RED)

The objective is to translate data as installation and promote a kind of multi-sensory engagement that in turn, can influence emotional responses to the complex information and data.